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I’d say it’s a portable cash register that records every transaction. The app comes with what Dorsey calls “the square”, a device to read credit cards.
The motivation for the idea is quite simple: large companies like Target can track all the items they sell, but small businesses don’t have this capability. Square helps small businesses and individuals practically and efficiently make transactions, while at the same time collecting data on what’s going on. One of the most interesting parts of watching Jack Dorsey’s demo was the contrast between the way he presented his product and the various startup
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